Social media platforms are interactive digital applications that enable users to create, share, and exchange content while building virtual communities. As of 2026, social media hosts over 5.4 billion global users, representing roughly 65% of the world’s population. Unlike traditional one-way media like television, these internet-based technologies rely entirely on user-generated content and real-time, two-way communication. Core Types of Platforms
Social media is generally categorized by how users interact and the primary type of content they share:
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